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DON’T BE AFRAID TO PROMOTE YOUR WORK!

Published October 7, 2019 by Gail Daley Writer & Artist

There is a new catch phrase going around: Support your own community: buy Local! Guess what? As an artist or writer You are local!

Some of you may feel guilty about promoting sales of your work. For those of you who dofeel guilty about telling friends, past customers, family and acquaintances “Hey, consider buying from me when selecting art for your home or office or buying a book as a gift, let’s consider a few things. Do you know what the 80/20 Rule is? Well it says that 80% of money spent locally stays in circulation locally. By promoting theideaof buying your art, you are contributing to the health of your neighborhood! When someone buys art from you, they provide you with money, which you in return spend on groceries, rent, clothing and other stuff (which hopefully youalso bought in a local business!)

Sales tax spent with you supports local infrastructure, police, fire and schools. Money stays with the community when spent in local businesses. The Tax Policy Center: (clickhere for the entire article), says, “Local governments received transfers from both the federal and state governments equal to about one-seventh of total revenue. From their own sources, they collected about $700 billion, or 17 percent of all government revenue.” When your friends and family buy from you, they are helping to return money to their local economy, so youshould feel no hesitation in pointing out to them that your workcan be a resource for their decorating projects!

Spending money locally shows pride in their community culture and local products. As a person who lives in the area you are more apt to locally recirculate money your friends’ family and acquaintances spent with you on your art in the form of purchases from other local business, thus supporting the local work force. When you give some of that money to local charities, even if it is just the local boy or Girl Scout troop, or maybe the local food bank, you are keeping money spent with you in movement. It’s a fiscal circle that keeps people working to make the stuff they and others buy.

“I’m an artist/writer, not a business person”,you shout. Well, I hate to break this to you, but anyone who wants to sell his or her art or books isin business. According to Wikipedia, “a business(also known as enterprise or firm) is an organization or person engaged in the trade or sale of goods, services, or both to consumers”. Q.E.D. Business is NOT a dirty word. Businesses allow us as consumers to buy food, clothes, and gas. It allows us to find a place to live (real estate sales and rentals), and most likely it employs a lot of us who are not fortunate enough to be able to make a living selling our work. OOPS!There is that word “sell” again.

Local Business Can Support Local Artists and Writers

  • Local business can provide a mutual support base by being willing to allow artists and writers to display their work for sale in their stores and offices. The artist or writer will come in to see their art and most likely buy something from the business. They will also promote the business by telling their sphere of friends and family about having art or books on display in the business and urging them to come and see it.
  • Allowing creative people to promote shows, book signings, sales and event by displaying flyers in local business helps develop a mutual dependency.

Local Artists Offer

1 on 1 personal contact with artist/writer
Cachet to

Home/office

Unique Versatile gifts for each individual
Mutual

Support Base

Buy Art

or Books From Local Writers  & Artists

and artists

What value does the community receive when they purchase art from a local artist rather than from a national chain store?

  • Well-made handcrafted items give a cachet to their office, home and gift giving. When giving gifts it shows the buyer not only thought enough of the person receiving the gift to take into account that person’s personal tastes, but also took the time to check the gift out carefully.
  • Buying art and books from local artists and writers gives the opportunity for a one-on-one personal experience and gives buyers an opportunity to develop a personal and professional relationship with the artist or writer.
  • Books and Art are individually created unique, versatile items. Why buy something indistinguishable from what everyone else is buying?

What YOU As The Artist Or Writer Can Do To Promote Sales In Your Neighborhood This Holiday Season:

  • Remind past clients, friends, and family, church and organization members that you are a resource for buying holiday gifts or décor items.
  • Offer items for sale as “Sales specials”.
  • Offer a bonus or discount off a future purchase if the buyer refers another buyer who actually purchases your work. This type of promotion is done all the time in other industries; it is sometimes called a “referral commission’. No money is actually paid until the other buyer makes his/her purchase and mentions the name (or brings in a coupon) of the referring buyer.
  • Artists can adapt some art into small affordable reproductions (cards, small prints, puzzles, ornaments, cups, etc.) for sale at a holiday boutique or Studio Open House.
  • Writers can arrange book signings at local boutiques, stores or other holiday events.
  • Send past clients, friends and neighboring businesses postcards showing your work and invite them to view it in person at a local book signing, show or gallery.
  • Take advantage of the local Art Scene by inviting a selected few to come with you on Art Hop nights and show them to galleries where your work is being sold.

USING CELEBRITIES AS ART SUBJECTS

Published September 30, 2019 by Gail Daley Writer & Artist

Have you ever been tempted to include a celebrity portrait in your art portfolio? Say you are entering a theme show and there is a celebrity whose very image just screams “I am this theme”i.e. General Patton or Pappy Boynton for WWII, Clint Eastwood or John Wayne for western art, Mohammed Ali, or an Olympic swim star for a sports theme, etc.? Well if you do use a celebrity without gaining the proper permissions, you could be sued for copyright violations under something called “the right of publicity” laws.

I became curious about this when a young artist used a drawing of a western icon as an entry in a local art show. I remembered reading about the case of a company being sued when they used President Obama’s image advertising a product on their billboard. I did some on-line investigating and found some interesting information. I discovered that public figures could actually copyright their image under some state copyright laws. This was especially informative to me because I had always thought that copyright was a federal law, not a state one. In my research, I discovered that both are true. In other words, you have federal copyright laws and the states can make additions to these laws that could affect us as visual artists. Copyright law may also vary from Country to Country.

What exactly arethe rights copyright concerning publicity laws in regards to public figures? Public figures include politicians, celebrities, and any other person who has put themselves in the public spotlight or has greater than normal access to the media.

Wikipedia: http://en.wikipedia.org/wiki/Personality_rights, defines these laws, as “The right of publicity, often called personality rights, is the right of an individual to control the commercial use of his or her name, image, likeness, or other unequivocal aspects of one’s identity. It is generally considered a property right as opposed to a personal right, and as such, the validity of the Right of Publicity can survive the death of the individual (to varying degrees depending on the jurisdiction). In the United States, the Right of Publicity is a state lawbased right, as opposed to federal based right, and recognition of the right can vary from state to state. The Celebrities Rights Actwas passed in Californiain 1985 and it extended the personality rights for a celebrity to 70 years after their death.” There are other portions of California’s privacy laws to protect non-celebrity individuals but they not the subject of this blog and may be covered later.

Further reading tells me that even if your artistic source matter is a photograph taken by youof the celebrity or public figure in question, you might still be liable for violation of the right of publicity act if you invaded the privacy of the person in question to obtain the reference photo. An individual’s right of privacy or publicity is infringed when their name, voice, signature, photograph or likeness appears in a work of art and (a) can clearly be recognized as the subject shown in the work, (2) the subject has not consented to their image being used, and (3) the circumstances under which the photo was taken fit one of the following scenarios. Invading the subject’s privacy by encroaching into their private affairs. This covers events occurring in private or semi-private places: i.e. someone’s home or an invitation only event.Invading the subject’s privacy by the public disclosure of embarrassing facts not generally known. For instance if you take a photograph of a celebrity and then use the photo to paint them in the nude, or publish a photo of them embracing someone not their spouse this might be construed as being invasion of privacy. Invading the subject’s privacy by commercial appropriation. Using President Obama’s image to sell a product on the billboard was a clear example of this type of invasion.

Now I am not a lawyer, but common sense tells me why take the chance? Even if you win, a lawsuit is expensive and time-wasting and just being dragged into court over something like this could damage your reputation as an artist. If you would like more information on this subject, there are several good sites on the internet.

 

http://www.avvo.com/legal-answers/can-i-sell-my-own-artwork-depicting-a-celebrity–435063.html

This is a Case out of New York State concerning a sculpture using Cheryl Teigs legs in a sculpture. Recent verdicts expand artists’ rights in celebritydepiction …

http://www.owe.com/resources/legalities/7-issues-regarding-use-someones-likeness/

 

 

 

Book Sale

Published September 18, 2019 by Gail Daley Writer & Artist

THE HANDFASTING SERIES (books 1 — 5) WILL BE ON SALE UNTIL OCT 1, 2019
or WHILE COPIES LAST. (Titles Included: A Year & A Day, Forever & A Day, All Our Tomorrows, From This Day Forward, and To Love & Honor)

SERIES WILL BE RETIRED ON OCTOBER 1, 2019

THERE ARE A LIMITED NUMBER OF BOOKS STILL AVAILABLE SO DON’T WAIT!

As an author I hate to say this but being able to write a great story doesn’t always mean that story will sell. My Handfasting series, although it is selling, isn’t getting the kind of response the quality of the books merit. I consulted some publishing experts and they informed me that although the stories are great, the titles are sending mixed messages. It was recommended that I target only one of the genres: Science Fiction by changing the titles of the books and the series to appeal to science fiction readers (the genre in which the books belong). In order to prevent confusion to my readers, on October 1, I will be discontinuing the Handfasting Series. In November, I will be repackaging all the books under a new Series title: Space Colony Journals, and each book has been given a title designed to appeal to readers of science fiction. The new series will come out on October 31stin time to join the 6thbook about the O’Teague Clan: Alien Trails.

In order to clear my inventory, I am putting the Handfasting series on sale at discounted prices. All books in the series are discounted. e-books are .99¢. However, because of some distributers differing price requirements, the Paperback book discount prices will start at $8.59 but may be higher depending on which site you choose to buy from.

Links:

E-Books: https://books2read.com/ap/n41KK8/Gail-Daley

or

Gail’s web site: http://www.gaildaleysfineart.com/book-buyers.php

Amazon https://www.amazon.com/author/gaildaley

 

 

TIPS ON PRICING YOUR ART

Published September 16, 2019 by Gail Daley Writer & Artist

I tried the free art price calculator on the web, and found it interesting, although pricing art is so idiosyncratic that it wasn’t really useful. In my work as a Director of Art-Tique, I am often asked how much they should charge for their work by artists who are just starting out. I always tell beginning artists that art pricing is personal (meaning every artist pretty much makes up their own rules!). However, there are some guidelines:

Make sure the price of the art first covers the cost of your time and materials.

If you want to use the “per square inch” approach, you can emulate the Printing companies who do price by the square inch. Take a survey (get prices) locally from both a high-end printer of Giclee and your local print shop (Kinkos, Office Impress) and check out the pricing on the on-line printer Fine Art America. Compare the prices.

If you don’t want to use that approach, go to a local art show, compare your art to the winning art, and check out other artists’ prices. This will give you a ballpark figure on how much other artists in your area are charging. Where prospective buyers will see the art does make a difference. I live in a large city surrounded by farming and agriculture that is not considered an art mecca for California. If I sell a painting in my area I will get less for it than if I had marketed on the Coast because for some reason, buyers think that there is more ‘cachet’ from art bought in Carmel or San Francisco than that bought in Fresno. The same painting by the same artist will earn more if marketed in a pricey gallery in New York than it will in New Jersey.

When checking pricing at an art show, you should be looking for the following criteria: Artists who paint the same or similar subject matter (abstracts, still lifes, portraits, landscapes, etc.) Be honest: is your art as good as theirs is? If you don’t know, ask a more experienced artist to critique your work. Please be careful with this; the person who does the critiquing should be a more experienced artist with some knowledge of technique and the principles of art. We love them, but the opinions of our friends and family who don’t know any more than we do about art really aren’t useful as critiques.

Enter some art shows and have a professional (a paid judge) give you an honest opinion.

Lastly, how much do you like the art? If you really like it, don’t give it away. Price it so that you will be happy if it sells, not regret that you gave it away. If it doesn’t sell, you can enjoy looking at it!

If you are still interested in using the art price calculator, here a couple of links to free art pricing sites.

http://www.artscope.net/artworth.html

Or

http://www.artpricecalculator.com/

TIPS FOR SHIPPING ORIGINAL PAINTINGS OR PHOTOGRAPHS

Published September 9, 2019 by Gail Daley Writer & Artist

Congratulations! You sold some art from your web site! Now you must figure out how to get it to your buyer. Unless you are hand delivering your work, you will need to ship it to the buyer. To reach your buyer in a condition that does credit to you as an artist there is a real need to select both your shipping method and your packing container carefully. For packing you are going to need a lot of tape, foam core board, acid-free paper, acid-free plastic bags and foam peanuts. To pack paintings for photographs, first, wrap the art with acid-free paper and tape it together so it doesn’t move. What is acid free paper and why do you need it? Acid-free paper has a pH factor of seven or above. The pH scale is a standard for measuring the acidity or alkalinity of all kinds of products, including paper. Before 1860, paper was usually made of rag or cloth stock and high-end expensive stationary is still made this way. After 1860, paper mills began using ground up wood and mixing it with acids and bleach to save costs, all of which have a low pH factor and react with air and water to produce acidic composites. Why use acid free paper? The acidic compounds found in non-acid free paper can migrate to your art and cause decay and damage. In the short time it now takes to ship to your buyer acidic compounds probably won’t cause much damage; however, they may still leave a residue on your work that can cause it to deteriorate over time especially if your buyer doesn’t clean the work immediately after it arrives.

If the art is unframed canvas or sheet paper, you will need to make sure that it isn’t bent or folded by rough handling during shipping. In 2012, Popular Mechanics conducted an experiment to see how packages were  handled by Fed-Ex, UPS and the Postal Service. According to their published results, the package was dropped around three times and flipped an average of seven times per trip. Putting “Fragile” or “This End Up” did NOT increase the care handling the package got; in fact messages like this seemed to make no difference at all. Not that most of these delivery people will be deliberately be careless, but then there wasthat internet video of one of them tossing a flat screen TV over a fence when he couldn’t open the gate… How do you avoid this happening to your expensive art? After wrapping your work in the acid-free paper mentioned above, add a tough, lightweight reinforcement to help prevent bending (extra thick cardboard or foam core works) on each side of the art. Then slip artwork in an acid-free plastic bag to help make it water resistant, and wrap the whole thing in bubble wrap and tape so it won’t move. Why do you need to use an acid-free bag when you are already using acid free paper? When the plastic bag touches your acid-free paper, acid migration can still occur. Acid migration is what happens when acid from one object touches another. Acid migration is particularly dangerous to photographs. Chances are the acid-free paper you bought can still be contaminated by non-acid free plastic because the paper doesn’t have a seal. The acid free bag will seal off the art from contamination by the rest of the packing materials and help prevent water damage. Next, make sure you fill the entire packing container with shipping peanuts or bubble wrap so there is no extra space.

Should You Ship Art With A Frame?Personally, I don’t ship framed art unless it is for a show; and I avoid shipping anyart that is under glass, because if the package is damaged during shipping, the frame itself  could survive  unbroken yet your art could be ruined by broken glass sliding around and cutting or scratching it. If you mustship framed art, then protect the corners with edge guards and substitute plexi for glass. If the buyer wants glass, request that they take it to a framer in their area and get it changed. The other solution would be to ship to a local framer in the buyer’s area and arrange for the buyer to pick up the art after it has been framed.

Since the above study by Popular Mechanics didn’t find much difference in handling packages with the three most popular shipping companies, you need to decide to whether use them or employ a company that specializes in shipping art, which could be expensive. However, if you are willing to pay for it, the specialty company may even pack your art for you.

What About Shipping Insurance?Whatever shipping method you use, I  recommend insuring your package and including shipping confirmation. I highly advocate you ensure your art for the full price in case you must refund the money to the buyer if it doesn’t arrive intact. A high-value insurance cost does usually ensure that the shipping company will take more care of your work because they don’t want to pay damages.

Tracking The Package.If you are shipping inside the U.S., then you should always get shipping confirmation. Unfortunately, I did discover when I shipped a painting to a buyer in Canada that I could only track it as far as the border, so I don’t recommend paying extra for confirmation if you are shipping out of the U.S. According to the U.S. Customs and Border Protection web site: https://help.cbp.gov/app/answers/detail/a_id/301/~/mail—tracking-lost-or-missing-packages, CBP doesn’t have the abilityto track packages across the border. Occasionally a border station will hold a package for another government agency but we regular folks are just SOL. That painting I shipped across the border into Canada? The cost of shipping was almost as much as the buyer paid for it!

Speaking for myself, I now include a note on my website that I don’t ship originals out of the U.S. due to the high costs.

LOCAL ELEPHANT DUNG

Published September 2, 2019 by Gail Daley Writer & Artist

While I created this blog specifically for the City and County in which I live, it can apply equally to anywhere or anywhen in America.

Let’s talk about that huge pile of elephant dung in the middle of the room; namely, that adults in my community of Fresno and Clovis as well as elsewhere who were educated in our public schools consider a print or statue from Target or Wal-Mart to be worth as much as an original painting or sculpture from a local artist. Why is this? Well, I believe it is because they don’t think of art or paintings as a cultural medium, but as mere decorator objects. I think this belief was created because they were not taught to appreciate art as children, either from parents (who probably weren’t taught it either) or exposed to the idea of art and music as cultural mediums enriching society in the local schools. Why don’t we teach the appreciation of arts and music to our young people here in our public schools? The dirty little secret is Money.

Despite numerous studies showing that students who are consistently exposed to and taught to appreciate art and music do better scholastically in Math and Science, Art and Music  subjects always get the short straw when it comes to allocating school funds. Art and Music are “soft” subjects and consequently hard to measure on tests. We do need both math and science in order to compete in a technological world. However, it is well established that in spite of spending more money per student than any other state, California students continue to fall behind not only national, but also world,averages and I believe that is due to poor emphasis on the subjects of art and music.

What do children learn from the arts? Well of course, the number one thing is creativity. Creativity doesn’t just mean you can draw, paint, or blow a horn. A creative thinker is a ‘MacGyver’. A creative thinker can be given a problem and come up with an independent solution that might not have been tried before. Children in the arts also learn to keep trying even if they are less than successful in the beginning, because they know they will get better. All they need to be able to do is focus in on their goal. Because they know they will get better, they learn to accept and value constructive criticism. Many art disciplines such as theatre and music require cooperation with other people, which teaches children that their actions affect others. This teaches accountability. I believe that until our schools are committed to giving our young people a well-rounded appreciation of art and music as well as math, science and sports, our graduating students are going to continue to fall further and further behind the national standard. Creativity teaches independent thinking and without independent thinkers, we have no future leaders, only little robots who can recite by rote the party line without once understanding or considering the consequences. What do youthink?

Now, of course if asked, county and State Schools administrations will agree, “There ought to be an art or a music class taught”. Nevertheless, this isn’t really happening and the classes that aretaught don’t really address the problem. A single class that lets students play around with band instruments won’t teach our children to appreciate different types of music and its contributions to our culture. Neither will a class allowing students to draw pictures, although both of the options are a good start in the right direction. Art and Music must be integratedinto all our subjects in order for our children to learn how valuable they really are. For instance, you can’t study Greek and Roman historical contributions without being exposed to their art and music as well. American history should include more than a paragraph mentioning Francis Scott Key’s National Anthem! A study of the American Revolution should include the contributions made by American artists in getting the message out to colonists. Many musical notes are based on mathematical formulas, but is this taught in math? Architectural structures, roads and bridges are part art, part geometry is this taught in geometry? I could go on and on, but I hope you get the point.

The best way to raise art awareness was to put art out in places where John and Mary Public can take their children to see it. In Fresno, do have an art event three times a month called Art Hop, where the public is encouraged to tour homegrown galleries, restaurants and businesses that hang art by local artists. Taking the bus tour once a month would be a wonderful opportunity to raise art awareness if we could persuade our local parents and schools to participate. Unfortunately, the sad fact is that except for a small percentage of the population John and Mary Pubic are too busy working non-stop or taking their children to sports activities and have very little time to take in local galleries. I believe this needs to be joint efforts by artists, parents and schools to help our young people do better scholastically by immersing them in Art and culture. I encourage you to take up the challenge in your community. It seems to me that the chief issue here is a generally held opinion that prominent artists are only found in certain regions. This is simply not true; while a Thomas Kincade or a Bev Doolittle may not live in your community, it would be wise to check out exactly who does. For instance, my area of Fresno, Clovis and the surrounding cities in the Central Valley are home to national and internationally known artists. We also have many very talented local artists. The big secret is no one knows it. So how do we as artists raise the social awareness of art in our communities?

 

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